An increasing number of people have been cooking and baking at homes, spicing up the demand for essential basic baking ingredients and cooking condiments. How to make your brand stand out among so many brands of similar items (and at competitive prices too!)?
Let’s take a look at three past on-pack promotions that our team has come across in supermarkets.
For the Dark Soy Sauce promotion (pictured above), purchase of 2 bottles of Woh Hup Superior Dark Soy Sauce would be given a free tabletop bottle for the sauce.
The Kikkoman Soy Sauce on-pack promotion (shown below), there was a free sauce dispenser with the purchase of the product too.
The ARM & HAMMER Baking Soda promotion: get a free large capacity storage container with purchase of 2 value size products.
A few common similarities among these 3 different marketing promotions:
Compatibility of the free gifts
with the selling products
All the free gifts: sauce dispensers and containers, are items that can be used to store & contain the selling products. In a way, customers receive something useful, and can be used with the products, when they make the purchases.
For the free sauce bottle & dispenser, it is a thoughtful free gift and useful in the kitchen. Smaller in size, won’t take up much space around the cooking area. Whereas for the free large storage container, it helps to keep things tidy in the cabinets.
Usability of the free gifts
These free gifts are all reusable, thus the likelihood of being thrown away is low. Even if they are not used to store the initial purchased brand of products, the brand names and logos of the products are still there! This brings us to the next important point.
Printing of Brand Names & Logos on free gifts
Despite being free gifts, it is important to brand the free gifts too. Reason being, when customers reuse them for other products, your brand name will still be on the gifts! This is prolonged marketing and advertising for your brand, constantly reminding customers of your brand. =))
Bundle up on-pack promotions with value pack products
To ensure that your promotion has higher returns (ROI), it is ideal to package it such that a customer gets to buy more than one quantity of the product. This will not only increase the sales numbers; the bigger package will also give the impression that customers are getting a good deal.
Looking to explore cost-effective free gifts to embark on on-pack promotions? Contact DTC to find out more!