Season in the Sun: 10 Refreshing Promotional Gift Ideas for Outdoor Events to Promote Your Business


It is evident how the coronavirus pandemic has transformed nearly every aspect of our world. From our day-to-day routine to general business operations, everything has since taken a dramatic shift. Now, more than two years into the Covid-19 pandemic, there's light for some at the end of the tunnel. With several rounds of vaccination, the worst of the pandemic is over.

Given the stabilised situation, we have witnessed the easing of local community Safe Management Measures and border controls — from safe distancing to capacity limits for certain settings, to finally being able to be outdoor and travel abroad with a peace of mind — there seems to be this unspoken sigh of relief among us all.

Everyone is craving the outdoors so much during the Covid lockdown.
Image credit: Verywell Family/Getty

Today, many businesses and organisations are constantly figuring out ways to use the pandemic recovery opportunity to accelerate their performance and, hopefully, prosperity for the next normal. Being able to be out and about presents many opportunities for promotional products to take centre stage since people will be relaxing by the beach, planning for picnics in the parks, or having the very much missed backyard barbeque parties for some get-together.

What better timing for your promotional merchandise to be part of these outdoor sessions where you can get your brand out there (in the open). Beat the (summer) outdoor-y heat, and it's time to select products that are both practical and stylish. Think promotional gifts for your marketing campaigns, giveaway swags at an outdoor event, or limited-time offers. Let's bring in the heat with our top 10 best (and refreshing) picks for outdoor promotional gift ideas that will get your brands seen and remembered.

Make the outdoor hangout cosy and comfy

These ultra-comfy options will surely turn your backyard into an outdoor oasis. And, make your customers go "I want one, too!" Despite the heat, it's all about having fun, vibrant and catchy colours that are bound to grab the attention of any passerby.

Lounge in comfort anywhere — hassle-free! No pump is required, just whisk it through the air to inflate. Perfect for festivals, picnics, travels, or any outdoor activity, or even to pump up the hype and buzz at your event. Comes with two handy exterior pockets for drinkware, electronics, etc. Add a personalised touch with a digitally printed logo on the large print area and it makes the perfect outdoor event companion or as a redemption gift.

2 in 1 Beach Buddy Mat Tote

Roomy main compartment with a front slip pocket for keys, sunglasses, and more. Unzips and unfolds into a 23" x 67" beach mat. Effortlessly folds back into a tote with shoulder straps for easy carry. Practical and convenient, a brilliant promotional or event gift your customers can't wait for get their hands on!

Impress with convenience and practicality

These items will allow you to pack like a pro, travel light, and have all that you need with minimal luggage. Ring in the multipurpose functions when considering promotional gift ideas that your customers will surely adore (and remember you during their outdoor activities!)

Combining two outdoor essentials — sunglasses and beer! With a bottle opener designed on each arm, this pair of sunglasses is a great promotional gift for your giveaway campaigns or as a beer outdoor event swag!

Made of high-tech fabric, this cooling towel offers a quick way to lower body temperature and beat the heat — whether one is strolling on the beach or pushing through an outdoor workout. Incorporate your company logo on the towel, and present this as a promotional giveaway swag at outdoor and beach events!

Looking for more towel designs? We have other selections that make an ideal gift with purchase item, which you might be interested in.

Savour summer's fruity goodness in a popsicle! Unlike hard plastic ice pop moulds, this versatile popsicle mould is made of durable silicone. Comes in various colours, it’s your ideal gift with purchase idea to reward your customers for a refreshing summer treat!

A reusable silicone food storage bag is safer, healthier, and more sustainable! 100% food-grade silicone. The resealable double-lock zipper technology ensures a water-tight seal, making them ideal for storing and keeping food. #Breakfreefromplastic with this eco-friendly GWP idea during your next campaign.

Designed with handles on both sides, this outdoor foldable storage box is easy to lift and highly portable. Its waterproof resin and polypropylene material make it durable, as it does not easily warp, corrode or fade. A perfect redemption gift this summer to boost your brand presence.

Enjoy the convenience of this waterproof beach bag that's both fashionable and lightweight. Designed with spacious compartments, this zippered mesh bag comes with a detachable insulated cooler bag. Perfect for any outdoor activities, this stylish and multipurpose bag is bound to make your customers very happy! Personalise the tote bag with preferred designs that cater to your campaign or events — the way you want it!

If you are looking for other designs or materials (e.g. canvas, jute, cotton mesh, wine totes, drawstring bags, etc.) to explore with tote bags alike, as promotional gift items, we might just have the right ones for your campaigns or corporate events.

Quench thirst while on-the-go
Make sure not to get under the weather when you're out and about, by staying hydrated with easy-carry tumblers. Whether it's design, function, and durability, these ethically designed reusable drinkware ideas are the perfect choice for your home use, your next trip, or anything in between!

Stay hydrated even on the move! Beat the summer heat and stay equipped with a hand-held water bottle. Stay top of mind with your customers by simply being part of their daily routine — whether it’s to the gym, the office or the living room.

Perfect for all alcohol and non-alcoholic drinks. Food-grade silicone and 100% BPA-free it is freezer safe, dishwasher safe, as well as reusable and eco-friendly. Ideal for any outdoor activities, cocktail parties, or a weekend getaway, this ideal gift with purchase item is what beverage brands should go for. Impress your customers with the less-is-more, yet unique cup design.

Make a lasting impression, create a stronger relationship

One way of connecting with your customers and clients is by showing your appreciation for their loyalty. And one of the most accessible methods is through gifts. The more personalised the gift is, the more exclusive it gets, and the stronger the brand loyalty. In DTC World, we are dedicated to thinking in the best interest of your brand and business — that's why we made it our mission to find the best-suited gift ideas to complement your marketing campaigns. Whether it's gift with purchase ideas, or licensed merchandise, or unique gift designs with highly customised elements, speak to us — and we'll fill you in on the endless ideas that you can explore.

In recent years, with all the buzz and frenzy surrounding sustainability and eco-friendliness, companies are gradually exploring greener alternatives when it comes to gift ideas — to #breakfreefromplastic. That said, understanding and having the right knowledge about the source of the materials is one of the many key considerations for the 'plastic-free' initiative, too.

We place significant importance on the 'end-to-end' approach, which we strive to achieve at DTC World from the materials we source to the manufacturing of the products. (You can always read more here, about our company's fair bit towards the worthy cause of a greener planet. Alternatively, just give us a buzz to find out more about how you can go greener with your marketing campaigns.)

Key Takeaway:

To stay fresh and on top of mind for your customers, it is important to offer them quality promotional items. There is a constant need to inject more creativity, uniqueness and exclusivity into the choice of promotional gift ideas we present to our customers. And, let's not forget about practicality and durabilityKeep that in mind when you brainstorm for your next marketing campaign and the list of giveaway ideas to connect with your customers.

In addition, if you could insert the eco-friendly message, we believe this will make your whole marketing campaign more meaningful and successful, in the long run. Create a better world with better brand messaging — and enjoy more sales in the process. Worth the effort, wouldn't you agree?

The good news is, we can take care of that piece for you. Start your journey with us today in exploring our approaches and capabilities in helping your marketing efforts to garner better outreach to your customers.

For more ideas and inspirations to kickstart your marketing campaigns: