British American Tobacco Product Launch Merchandise

Brand: British American Tobacco (BAT)


In conjunction with BAT new product launch, DTC team was engaged to produce a series of POSM items to support the marketing for the new launch.

Trade Visibility merchandises that have been specially customised for BAT include:

Retail Store Displays, Product Glorifiers, 3D Lenticular Poster, Mobile Merchandising Push Carts and Promoter’s Apparels.

Customised Backdrop Display

Levitation Product Glorifier

3D Lenticular Poster

Faux Cigarette Demo Stick

DTC Support: Design, Sourcing, Production, Logistics.

You may be interested in reading up on:
Sourcing your trade marketing merchandise overseas can reduce your cost by 50%. However this can be a big risk. How do you manage it to make it worthwhile?

Click here to view POSM items suitable for trade channel marketing.  

Click to view other Showcase projects by DTC