Chinese New Year is the period when consumer make the most purchases at supermarket throughout the year. During this period many brands will do GWP gifts to increase the sales of their products.
For example this Ribena bowl set which was launched during a CNY gift with purchase promotion.
Bowl set are very popular during CNY as Chinese like to use new cutlery and dinning set for the new year. DTC help to customise unique print and shape for the bowls to turn it into a popular GWP gift.
